Perception is a process of observation and interpretation. Another important concept for helping us understand our interpretations is bias. Bias is the unequal assessment between two alternatives, which typically puts one option in a favorable position and the other in an unfavorable one.
Unconscious biases are everywhere. From the neighborhood that we choose, the close friends that we have, to the people we date. Developments in neuroscience now demonstrate that many biases are formed throughout life and held at the subconscious level, mainly through societal and parental conditioning. We gather millions of bits of information and our brain processes that information in a certain way – unconsciously categorizing and formatting it into familiar patterns. Though most of us have difficulty accepting or acknowledging it, we all do it. Gender, ethnicity, disability, sexuality, body size, profession etc., all influence the assessments that we make of people and form the basis of our relationship with others, and the world at large.
The great irony of unconscious bias is that most of us have a bias and it is our belief that we are not affected by bias.
While an artist can be positively influenced by their emotional biases, they're a costly influence on hiring managers when they remain blind to them. This is particularly true with sales team hiring.
Whether we’ve had two years or 20 years’ experience, unlearning ‘natural’ instinct and years of behavior is tough. That's the value Performance Fingerprints deliver. They enable hiring managers and recruiters to consciously move beyond their biases and replace them with data and intelligence.
This idea will not come out of left field for most people because on a daily basis, organizations make a multitude of operational, financial and strategic decisions based on data. So why would we not extend the use of evidence-based knowledge and prediction to making optimal sales hiring decisions?
There around 100 unconscious biases.
Performance fingerprints offer a powerful and credible tool for identifying high performance talent while mitigating unconscious bias!